However, I also promised to tell you more about bundles, so here I am!
When I first heard the term “bundle,” (and then promptly bought one) – I literally had no idea what I was looking at, let alone buying. I just knew it was a great deal, full of digital assets that I wanted to own, so I slapped down $99 and purchased.
I redeemed the offers that were suitable for me and my business, and skipped the rest.
But since that intro to the term “bundle,” I have some serious insights to share:
- WHY someone would put a bundle together (it’s a lot of work!),
- why CONTRIBUTORS would GIVE AWAY their products that they usually $ell
- how BUYERS can benefit from snapping up these limited time bundles.
Still here? Sweet.
Q: Why would a business person take it upon themselves to put a bundle together?
A: A bundle promotion is very much like an event and a launch all rolled into one. They get…
- Email list-building (they get the contact info from all buyers of the bundle)
- Profit (they get a % of every sale made = $!)… did you notice that they are basically being paid to build their email list?
- Authority (they are the face of the bundle “event”)
- Credibility (they are the “bundle host” and the business that is selling the bundle)
- Connection (they use their network to bring the contributors together)
- Brand (they get to curate the bundle around a topic that would suit their future promotions – for example, if the bundle is targeted for small online businesses, and the bundle host sells products and services to that sector, then they are building their email list with people who are their target audience!)
Q: Why would contributors GIVE AWAY their digital products for a bundle sale?
A: The answer is much less complex…
- Email list building opportunity (they get the contact info from anyone who redeems their contribution, just as if that person had paid full price for their product)
- Affiliate income opportunity (if they promote it and people buy with their affiliate link)
- Authority/Affiliation (being seen “in the same room as” other, bigger names)
- No need to create a new product to share something valuable with their audience (and make some money)
Q: Why would someone buy a bundle? AKA: Is “over $9,000 worth of digital products for just $99” one of those too-good-to-be-true marketing schticks?
A: I don’t really think there’s (enough of) a downside not to purchase a bundle, unless there’s really next-to-nothing in the bundle that appeals to you.
- If you trust the bundle host, and/or can clearly see the bundle inclusions and see the legitimacy of each offer, then you can probably determine for yourself whether the bundle is just a marketing angle, or if it’s a true opportunity.
- You don’t have to sign up for every product, nor do you have to use the ones you do sign up for immediately.
^^ This is key!
- You can always opt out of people’s email lists after redeeming. (Personally, I try to treat a bundle redemption like a real purchase, just like I’d expect the contributor to treat me like a paying customer. Out of respect for the fact that they offered me something that I wanted, I generally stay on their email list for at least a month before considering unsubscribing.)
- If it’s a quality bundle, you are guaranteed to get at least your $99 in value out of it.
Tomorrow, I’m going to explain my strategy behind why I chose to contribute TWO of my digital products (that I could be selling/do sell for $297* and $47** respectively).
*Beyond Productive with Google Docs, Sheets, Forms, Slides and PHOTOS! is my $297 bundle contribution.
**LastPass Mastery is my $47 contribution.
p.s. This is probably THEEEE digital product bundle of the year. It’s $99 and has over $9,000 of quality TIME-SAVING templates, courses, assets, shortcuts and other items every online business owner will benefit from.
p.p.s. YES! That’s an affiliate link. If you purchase the Lazy Funnel Bundle, I will receive a commission at no extra cost to you. I would NEVER recommend something I didn’t wholeheartedly believe in and/or wouldn’t buy myself in a heartbeat.